by Karen Winter | Jul 29, 2016 | Customer Behaviour, Marketing, Sales |
Successful in the film Field of Dreams, however, sadly, in the context of business it is not true. Even with the most incredible product or service your success depends on your ability to communicate what you do to your audience, convert their interest into a sale and... by Karen Winter | Jul 22, 2016 | Business Planning and Strategies, Marketing |
SMART objectives and goal setting is widely used in many areas including psychology, sports psychology, management, coaching, mentoring and development. In business, setting out your objectives is the core to the most successful strategies that will help you to... by Karen Winter | Jul 15, 2016 | Customer Behaviour, Marketing |
People make decisions primarily for two reasons. Either they want to move away from a situation they don’t like, or they want to move towards a situation that they would like. By understanding your market and your audiences’ likes and dislikes you’ll be able to... by Karen Winter | Jul 8, 2016 | Marketing |
Think of your product or service Create a value proposition Target the people it will help; and understand why Create messages that will make them want to listen to you Put together a growth strategy Complete the actions and measure the results Sell your product or... 
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