by Karen Winter | Aug 26, 2016 | Customer Behaviour, Marketing
What’s your story? We know that decisions are mostly emotionally driven. In business it is easy to fall into the trap of focusing on logical reasoning and miss the importance of engaging at an emotional level. A very effective way of appealing to your audience on an... by Karen Winter | Aug 19, 2016 | Customer Behaviour, Marketing, Sales
When people get together and the conversation starts flowing there is a natural tendency to speak louder and louder until the only option is to move to a quieter spot and start all over again been in that situation at an event or at a party? It’s a useful thought to... by Karen Winter | Aug 12, 2016 | Business Planning and Strategies, Marketing, Sales
Do you really have a strategy? We’ve taken a look at the strategy statements from press releases of actual companies that include: “We’re adopting a customer first strategy.” “Our new strategy is taking a different approach to cloud services.” “Our strategy is to... by Karen Winter | Aug 4, 2016 | Business Planning and Strategies, Marketing, Sales
Doubt Undermines Confidence No action today equals no results tomorrow. Even the smallest action today will result in something tomorrow and possibly days after. Turning no action into small actions and building on them can transform the performance of your business... 
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