The power of storytelling

What’s your story? We know that decisions are mostly emotionally driven. In business it is easy to fall into the trap of focusing on logical reasoning and miss the importance of engaging at an emotional level. A very effective way of appealing to your audience on an...

Listen to ME!

When people get together and the conversation starts flowing there is a natural tendency to speak louder and louder until the only option is to move to a quieter spot and start all over again been in that situation at an event or at a party? It’s a useful thought to...
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