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6 Top Cold Calling Tips & Objection Handling

by Karen Winter | Sep 30, 2016 | Customer Behaviour, Marketing, Sales

  I’d love to have £1 for every time I’ve heard that “cold calling is dead”, or “won’t work in my sector”. Bad cold calling is … really bad. So much so, I’d go as far to say that it should be banned. But, done well, cold calling is potent, full of...

How you can adopt the 70/20/10 model for your business

by Karen Winter | Sep 26, 2016 | Business Planning and Strategies, Marketing, Sales

70/20/10 Model for your Business Many of us are aware of the Pareto principal, also known as the 80/20 rule, founded by Italian economist Vilfredo Pareto, who in 1906 discovered that 80% of the land in Italy was owned by 20% of the population. Later Joseph Juran, a...

What’s your ethical philosophy for a sustainable business?

by Karen Winter | Sep 16, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales

As channels to market grow and the way in which we interact with brands changes, marketing has become far more sophisticated than ever before. In the advertising explosion times of the 1950’s, traditional media such as radio, newspapers and magazines were vital...

10 facts you need to know about video

by Karen Winter | Sep 9, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales

This powerful digital tactic is no longer “up-and-coming”, it is now a meaningful vehicle to deliver your content in a unique way. As many people are time poor they prefer to watch a few minutes of video to learn about your company, product or services and about you....

Proof – traditions of B2B research & purchase process changing – FAST!

by Karen Winter | Sep 2, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales

Google and Millward Brown have surveyed some 3,000 B2B researchers about their research and purchasing habits and use of digital medium giving us myth busting data that is worth sitting up and taking notice of. The data ‘sample’ analysed was 13 months of clickstream...

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