by Karen Winter | Sep 30, 2016 | Customer Behaviour, Marketing, Sales
I’d love to have £1 for every time I’ve heard that “cold calling is dead”, or “won’t work in my sector”. Bad cold calling is … really bad. So much so, I’d go as far to say that it should be banned. But, done well, cold calling is potent, full of...
by Karen Winter | Sep 26, 2016 | Business Planning and Strategies, Marketing, Sales
70/20/10 Model for your Business Many of us are aware of the Pareto principal, also known as the 80/20 rule, founded by Italian economist Vilfredo Pareto, who in 1906 discovered that 80% of the land in Italy was owned by 20% of the population. Later Joseph Juran, a...
by Karen Winter | Sep 16, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
As channels to market grow and the way in which we interact with brands changes, marketing has become far more sophisticated than ever before. In the advertising explosion times of the 1950’s, traditional media such as radio, newspapers and magazines were vital...
by Karen Winter | Sep 9, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
This powerful digital tactic is no longer “up-and-coming”, it is now a meaningful vehicle to deliver your content in a unique way. As many people are time poor they prefer to watch a few minutes of video to learn about your company, product or services and about you....
by Karen Winter | Sep 2, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
Google and Millward Brown have surveyed some 3,000 B2B researchers about their research and purchasing habits and use of digital medium giving us myth busting data that is worth sitting up and taking notice of. The data ‘sample’ analysed was 13 months of clickstream...
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