Are you ready to make a change?

Come and join us for one day and we’ll share with you Sales and Marketing Strategies, Tips and Tricks that Really Work
William Hesketh Lever (founder of Unilever) is reported to have said, “I know that half the money I spend on advertising is wasted.  My only problem is, I don’t know which half.”

Many business owners and leaders that we talk to share this frustration – they know some marketing activities work and some don’t, but not the reasons why.  Without knowledge or expert guidance the temptation is to “just try this advert, it might be the one” or “just to take a small stand at this event, the right people might be there.”  They might as well throw money down the drain.  Know that feeling?  If you can identify with this and other examples you might be able to think of, in just one day we can help you to stop wasting valuable time, resource and losing potential profits.

see the list of one-day workshops in your area

It is very likely that you are missing the chance of making profits in areas of your business, some will be obvious but there are areas that you won’t have thought about.

If you could hear marketing working, marketing that is successful; marketing that makes money, it would sound like the very gentle beat of a number of drums, appealing to the right people at the right time with the right message.  But how do you make that happen?

There are activities that you can undertake in your business, that are low cost (or no capital cost) that you can very easily perfect that will release the untapped potential for greater profits and success, and build your brand.

We have years of experience, over 30 years of experience, that we have condensed into one day boot camp sessions where we will share with you many secret tips and tricks that professionals and large corporates use day-in day-out to maximise their effectiveness.  Strategies that many smaller and mid-size businesses just don’t know about or think that aren’t right for them because of their size.

If you share this limiting belief, we want you to know that we have positioned smaller businesses as market leaders because of their expertise, point of difference and trustworthiness.  In under a year, taking them from unknown to the most discussed brands in their sectors – and you can do the same too.

see the list of one-day workshops in your area

We’ll show you methods and activities that are very simple to learn and even easier to replicate – these highly valuable strategies and methods will release hidden profits that you are losing they include:
How to understand the areas of your marketing that are not working and why

How to build and nurture excellent relationships with your customers online and offline

How to make your website work for you

How to utilise simple, proven techniques that increase response rates

How to make PR work; it’s really not as complicated as you might think

How to check if you are charging what you’re worth in your sector

Where to stop wasting money and time on activities that don’t work

How you and your team can be the very best and credible sales people you can be

How to increase repeat business

How to maximise every point of contact with your customers

How to make your phone make you money

How to understand the mind set of the modern buying process

If your marketing sounds like occasional bombs, scatter guns and hand-grenades punctuated with periods of silence let us help you.

see the list of one-day workshops in your area

Come and join us.  The weekend one day boot camps are very popular and they book up fast.

2016 November 7th

Cambridge
£775

2016 December 2nd

Cambridge
£775
Marketing Essentials Boot camp
This intensive one-day boot camp is designed for anyone who is reasonably new to marketing or anyone who wants to benefit from years of experience and share in the latest in strategies that get results.  By the end of the day you’ll be able to plan and execute a campaign that will yield results.
£775  Limited to 12 places
On the day you’ll cover:
  • The Top 5 Reasons Why Businesses Fail
  • Demystifying Marketing – What it is and what it can do for your business
  • Why Some Attempts at Marketing Don’t Work – how to rectify it
  • Assessment of Current Marketing Activities
  • Planning and Setting Realistic Objectives – SMART Rules
  • Aligning with Your Business’ Objectives and Targets – Breaking it down
  • How Many Leads Do You Need?
  • Creating Compelling Marketing Messages – Features vs. benefits
  • Marketing Power Words – Words that work, words that don’t
  • Understanding Your Market and The Decision Makers
  • The Data Protection Act – Keeping you within the Law
  • Data Management
  • Lead Generation and Qualifying Leads
  • On-line Marketing and Web optimisation
  • Affiliates
  • Email Campaigns
  • How to Make Exhibitions Work for You
  • Advertising – Do’s and don’ts
  • PR and Local Radio
  • Networking and Seminars
  • Telemarketing
  • Branding

Harvey Winter facilitators and trainers are practicing sales and marketing directors who share current, valuable experiences & insights unique to Harvey Winter boot camp workshops that cannot be found anywhere else.

We look forward to working with you.

Prices are exclusive of VAT.  Prices include all tuition, materials, lunch and refreshments.

 

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