Over 60% of executives do not have confidence in their company’s strategy
Have you captured your company’s unique value?
Do you have a deep understanding of your market position and where you can find growth?
80% of profitable growth comes from outperforming your competitors. How do you perform in your sector, how is this measured?
What is your business model, are there other options to consider or develop?
Why do your customers choose to work with you?
How do you differ from your top three competitors? What are you recognised for?
Which products / services are most aligned to your market and your customers? How did it happen? Is it repeatable; is this enough, do you need to do more?
Has the purchasing process changed? In most sectors, the way in which people buy has significantly changed. Up to 70% of the purchasing decision is made before the customer engages with you – are your current sales and marketing processes working?
Marketing is more than advertising; what marketing activities are you undertaking, are they the right combination for your strategy? Does your marketing generate the number of leads you need to fulfil your objectives?
Marketing analysis and remedial rescue
Customer acquisition programmes that meet your business objective and vision
Coaching, mentoring, training and team development
We’ll give you some simple and very effective rules to follow and tools to use that will considerably improve your outcomes.
Starting with a very affordable assessment of your current position will give you a holistic overview and show any immediate gaps. This will help you to prioritise the areas of your business that will benefit most from attention.