by Karen Winter | Jan 23, 2017 | Business Planning and Strategies, Marketing, Sales
I was introduced to OMID some 20 years ago when I worked with Simon Richards, the most extraordinary sales and marketing leader that I have ever had the pleasure to work with. I’ve seen OMID work to deliver the smallest objective through to multi million $ complex... by Karen Winter | Jan 6, 2017 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
If you’re not yet focused on content marketing you really need to be in 2017. Spend on content creation has overtaken advertising for bigger brands and now it’s about to get a whole lot more sophisticated. We know that customers are researching and shortlisting way... by Karen Winter | Nov 28, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
Marketing is such a big subject, we thought it would be helpful to create a one page marketing map to help us help others find their way around this massive subject. There are subtle and big differences between B2C and B2B marketing, so this is for businesses... by Karen Winter | Nov 11, 2016 | Business Planning and Strategies, Marketing, Sales
High Performing Teams It is rare that we are ever working completely alone, especially in business. Teams and the way a team functions is as integral to the success of a company as the product or services you delight your customers with. One of the keys to a team’s... by Karen Winter | Nov 4, 2016 | Business Planning and Strategies, Marketing, Sales
Boston Matrix If you’re looking to assess existing products, products in development and their market potential the Boston matrix is a tool that will give you a holistic view and clarity of vision that can be missed when you’re submerged in detail. Assess each product... by Karen Winter | Oct 14, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
To be successful at nailing and scaling your business you need repeatable business model. To develop a repeatable model, you need to differentiate; which is easier said than done. Differentiation is the key to a great strategy, and assures you of your competitive...
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