by Karen Winter | Jan 6, 2017 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
If you’re not yet focused on content marketing you really need to be in 2017. Spend on content creation has overtaken advertising for bigger brands and now it’s about to get a whole lot more sophisticated. We know that customers are researching and shortlisting way...
by Karen Winter | Nov 28, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
Marketing is such a big subject, we thought it would be helpful to create a one page marketing map to help us help others find their way around this massive subject. There are subtle and big differences between B2C and B2B marketing, so this is for businesses...
by Karen Winter | Oct 21, 2016 | Customer Behaviour, Marketing, Sales
We live and work in a high-tech, high-speed, highly stressful world. Good communication is more important then ever, however, many of us are not really listening to one another. According to the late Brant Burleson, professor of communication and author of...
by Karen Winter | Oct 14, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
To be successful at nailing and scaling your business you need repeatable business model. To develop a repeatable model, you need to differentiate; which is easier said than done. Differentiation is the key to a great strategy, and assures you of your competitive...
by Karen Winter | Oct 7, 2016 | Business Planning and Strategies, Customer Behaviour, Marketing, Sales
Content Marketing If we asked 10 clients for their definition of content marketing we’re likely to get 10 very different answers. Content marketing is nothing new, however, the explosion of channels over which to distribute content appears to have created a new wave...
by Karen Winter | Sep 30, 2016 | Customer Behaviour, Marketing, Sales
I’d love to have £1 for every time I’ve heard that “cold calling is dead”, or “won’t work in my sector”. Bad cold calling is … really bad. So much so, I’d go as far to say that it should be banned. But, done well, cold calling is potent, full of...
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