Is Your Team Emotionally Involved?
We all like a challenge, to be inspired, to be involved and to be appreciated.
If your team is coming to work, clock watching and doing the least possible, it is highly likely that they are not emotionally involved; and that is down to you.
Getting your team involved and engaged is not as difficult as it may seem, but you need to look to yourself first.
Do you believe that what you do makes a positive difference? Do you know what that difference is and can you articulate it?
If you’ve got this nailed, the rest is pretty easy.
- Help your team to see the relevance of what they do
- Help them to understand the impact they have on others
- Do they understand the needs of your customers?
- Do they know that what they do will make a difference to others or contribute to society? Or both, maybe
When setting objectives and developing products and services, ensure that these points are clear and evident. When your team is engaged and involved in these drivers, not just shareholder value and bonuses, you’ll be able to reach out to them and ignite their feelings, caring and sense of responsibility – then you’ll see how they will go the extra mile to achieve.
Perhaps you’re thinking that this is easier said than done, particularly if you’re not in obvious sectors such as fire fighting, nursing and teaching.
Look hard enough and you can find value in any role that will instil pride in your team members no matter what they do. For example, selling chalk marks on the floor (stand space) for a trade show. Those selling the space are:
- Delivering to businesses that want to reach the exhibition audience, press and industry influencers that will have a positive impact on their business success
- Satisfying the need for product and service choice for the visiting audience, to keep them attending the exhibition to make the event successful
- Satisfying the need to see new innovations for trade press review
- Keeping the exhibition organising company financially viable and potentially more competitive than other organising rivals
- Helping people to build relationships
I once heard of a facilities manager who spent 2 hours, in the freezing cold at night, clearing snow from the fire escape (not part of his remit) of the building he was responsible for; because he cared that it would make life easier for the occupants in the morning. That’s emotional engagement that drives the desire to go the extra mile.
The longer you think about it and the better you know your customers the more value you will find.
Just make it true – that what they do really makes a difference – and the rest will follow.
What is your team doing?