Marketing is such a big subject, we thought it would be helpful to create a one page marketing map to help us help others find their way around this massive subject. There are subtle and big differences between B2C and B2B marketing, so this is for businesses marketing to other businesses.
If you read it from left to right and top to bottom you’ll see it covers taking the customer on a journey from awareness to purchase, incorporating their emotional and rational needs.
One of the key pieces of work (and often the most difficult) is the value proposition – once you have it, make sure it’s the backbone of all of the activities along each line, right through to your Chairman’s statement.
The next time you’re planning your strategy or tactics, once you’ve got the objective just follow the map and see how it helps. You can download it here too. marketing-map